Redefining Engagement: The role of AI Influencers in modern Marketing

In today’s digital age, social media has disrupted the way we connect, communicate, and consume content. It is also the first place where human-to-robot interaction is rapidly evolving where millions of people are following and engaging with virtually created online personalities powered by Artificial Intelligence, often referred as AI influencers. This article discusses about concepts of AI influencers — definition, prominent examples, impacts and implications, how to create such influencers and ethical considerations.