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Redefining Engagement: The role of AI Influencers in modern Marketing
In today’s digital age, social media has disrupted the way we connect, communicate, and consume content. It is also the first place where human-to-robot interaction is rapidly evolving where millions of people are following and engaging with virtually created online personalities powered by Artificial Intelligence, often referred as AI influencers. This article discusses about concepts of AI influencers — definition, prominent examples, impacts and implications, how to create such influencers and ethical considerations.
What are AI Influencers?
AI influencers are virtual personas created using complex algorithms and natural language processing capabilities to engage with audiences on social media platforms offering product endorsements and lifestyle insights.
Prominent examples in this space include -
- Top AI influencer Lu from Brazil shares lifestyle content, including unboxings and product reviews has about 6.8 M followers
- Lil Miquela, a music-loving CGI teenager with over 2.6 million followers, collaborates with major brands like Prada.
